This year, I was lucky enough to go to the World Tea Expo in Vegas. It was a great chance to meet a lot of tea friends that I’ve been talking to online since the birth of this website over a year ago. This year many authors spoke, many tea growers has booths, it was a great way to see the directions the industry is going. I saw many more tea growers than I saw middle-men importers – this really excited me as I believe the future of our industry lies in buying tea directly from farmers in tea producing countries. New Zealand tea and Hawaii grown tea were also represented — a sure sign that our usual handful of “tea producing countries” are growing. The expo held an outdoor soirée at the Hilton pool where we were all able to mingle and meet over drinks and without the hindrance of festival booths. James Norwood Pratt officially released his highly acclaimed “Tea Dictionary” which he spent years making for the industry. He wrote this book with Devan Shah of ITI Importers and Chen Zongmao from China’s Tea Research Institute. Many of the definitions within have never been translated to English, so this is a great resource for the industry. There were also many seminars at the expo, I attended Social Media 101, a talk given by Digg’s Kevin Rose.
World Tea Expo 2010
About the Author: Tony Gebely
Tony is the Executive Director of the American Specialty Tea Alliance which is a non-profit business association aimed at growing the specialty tea industry in America. Tony is also the founder of Tea Epicure, a global producer-focused tea assessment platform. Throughout his 13 years in tea, Tony has worked for many leading tea companies, helping them navigate the specialty tea sector. During this time he started the two-time World Tea Award winning website, World of Tea which has produced well-researched content on tea since 2009. Having traveled extensively through tea producing regions during his life in tea, and having a degree in Computer Science, he developed a pragmatic approach to tea which led him to write his 2016 treatise, Tea: A User’s Guide.
This site uses Akismet to reduce spam. Learn how your comment data is processed.