Teavana, A Distant Analysis

The news that in 2018 Starbucks will close its Teavana shops (more than 350 in all, there is no other such tea chain in the US), raises before tea specialists questions as to why the project is scaled down and how Teavana’s experience can be best utilized. We will try to answer these questions from Russia, relying on the old and established consumer tea culture existing in our country and making analysis based on Teavana’s online store (in this contemplation, we are not touching the issue that Starbucks has sold its other tea brand Tazo to Unilever). It's reasonably safe to [...]

Teavana, A Distant Analysis2018-06-07T21:53:07-05:00

Badass Tea Instagrammers of Russia, Latvia, and Belarus

This post features some of the coolest folks I've discovered on Instagram from Russia, Latvia and Belarus. Enjoy! https://www.instagram.com/p/7vi7Lqw-CR/ https://www.instagram.com/p/5HfzoLsv_H/ https://www.instagram.com/p/BBmkNojMv8A/ https://www.instagram.com/p/BAmDr9PMv5M/ https://www.instagram.com/p/BAUbI_jl-Vf/ https://www.instagram.com/p/oOHM9el-e2/ https://www.instagram.com/p/7Nqtm_DCFM/ https://www.instagram.com/p/BBvKI8wl2ko/ https://www.instagram.com/p/66-gi0DCDA/ https://www.instagram.com/p/BBUl2pwLwwd/ https://www.instagram.com/p/BBPmKeHLw3K/ https://www.instagram.com/p/BBryLmMw-N2/ https://www.instagram.com/p/BAhRxX8rw1k/ https://www.instagram.com/p/_4uN-vHaok/ https://www.instagram.com/p/zUIRkKHag3/ https://www.instagram.com/p/8SZ39-naum/ https://www.instagram.com/p/73G37IiLJM/ https://www.instagram.com/p/5MmCXBQ-MX/ https://www.instagram.com/p/_9ZNubCLDm/ https://www.instagram.com/p/mpVz-7iLCP/ https://www.instagram.com/p/BBrzJLMnPIa/ https://www.instagram.com/p/9T3qBuRJOk/ https://www.instagram.com/p/4_nrJONmtK/ https://www.instagram.com/p/47QeYww-Pi/ https://www.instagram.com/p/3VhQVsp4AA/

Badass Tea Instagrammers of Russia, Latvia, and Belarus2018-05-15T08:40:34-05:00

Tea Masters Cup: An Exposé

Tea preparation in Russia and several countries in Eastern Europe is sophisticated. Tea there is treated as more of a craft much like third-wave coffee is being treated in the United States. It's amazing to see how tea culture has progressed in a different way than it has in the United States. One great example of this progression can be found within an organization called Tea Masters Cup. I’ve been following the organization for several months now, speaking to it’s organizers and to winners of the cup. Tea Master's Cup has been occurring yearly since the first event in Moscow in 2013. The growing event draws large crowds, sometimes [...]

Tea Masters Cup: An Exposé2018-05-15T08:40:34-05:00