Mission Statement

Mission 2018-06-22T15:14:18+00:00

The American Specialty Tea Alliance (ASTA) was formed by a group of like-minded colleagues from across the tea industry, looking for answers. We have seen how difficult it has become for small businesses and new tea professionals to navigate the changing environment of regulation and food safety requirements, shifting retail climate, access to trade-driven education, and sustainable career pathways. ASTA seeks to serve this mission through changing the paradigm of membership benefits – by being truly accessible and service-focused on what you, our members, directly need and ask for to support your tea life.

Our Mission Statement:

We seek to represent and grow interest in specialty tea, in both the tea industry and the public, through education and community, by facilitating collaboration between our members, by bolstering the quality and tenability of specialty tea through research and communication, and by promoting these goals worldwide.